Privacy Policy

At WowUtsav, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use our platform to connect with event vendors across India.

1. Information We Collect

We collect the following categories of information:

• Account Information: Name, email address, phone number, and password when you register as a Customer or Vendor.
• Profile Information: Business name, service descriptions, portfolio images, and pricing details provided by Vendors.
• Transaction Information: Booking details, payment records, and communication history between Customers and Vendors.
• Usage Data: IP address, browser type, device information, pages visited, and time spent on the Platform, collected automatically via cookies and similar technologies.
• Communications: Messages sent through the Platform's messaging system, reviews, and support enquiries.
• Location Data: General location information used to show you relevant Vendors in your area.

2. How We Use Your Information

WowUtsav uses your information to:

• Create and manage your account and provide access to Platform features.
• Facilitate connections, Bookings, and communications between Customers and Vendors.
• Process payments and maintain transaction records.
• Send transactional notifications, booking confirmations, and reminders.
• Send promotional communications and platform updates (you may opt out at any time).
• Improve Platform functionality, personalise your experience, and conduct analytics.
• Detect, investigate, and prevent fraudulent or prohibited activity.
• Comply with applicable legal obligations under Indian law.

3. Legal Basis for Processing

WowUtsav processes your personal data in accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We process your data on the basis of:

• Your consent, provided at the time of registration or as requested.
• The performance of a contract between you and WowUtsav or between you and a Vendor.
• Our legitimate interests in operating and improving the Platform.
• Compliance with applicable legal obligations.

4. Sharing Your Information

We do not sell your personal information. We may share your data with:

• Vendors or Customers: Contact and booking details shared as necessary to complete a transaction you have initiated.
• Payment Processors: Third-party payment gateways (such as Razorpay, PayU, or similar) to process transactions securely.
• Service Providers: Trusted third parties that assist us with hosting, analytics, email delivery, and customer support, bound by confidentiality obligations.
• Legal Authorities: Government bodies or law enforcement agencies when required by law, court order, or to protect the rights and safety of WowUtsav and its users.

5. Cookies and Tracking Technologies

WowUtsav uses cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyse Platform usage. You can control cookie settings through your browser; however, disabling certain cookies may affect Platform functionality.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. Transaction records may be retained for a longer period as required by Indian tax and financial regulations. When data is no longer necessary, we delete or anonymise it securely.

7. Data Security

WowUtsav implements reasonable security practices and procedures as required under Indian law, including encryption, access controls, and secure servers to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

You have the right to:

• Access and review the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Withdraw consent for marketing communications at any time.
• Request deletion of your account and associated data, subject to legal retention requirements.
• Lodge a complaint with the relevant authority if you believe your data has been mishandled.

To exercise any of these rights, please contact us at privacy@wowutsav.com.

9. Children's Privacy

WowUtsav is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal data, we will delete it promptly.

10. Third-Party Links

The Platform may contain links to third-party websites or services. WowUtsav is not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before sharing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date and notify registered users of material changes via email or in-platform notification. Continued use of the Platform following any update constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or your data, please contact our Grievance Officer as required under Indian law:

WowUtsav
Grievance Officer: [Name of Grievance Officer]
India
Email: privacy@wowutsav.com
Phone: [Your Phone Number]
We will respond to your grievance within 30 days of receipt.

---

By using WowUtsav, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.